It’s hard to stress the importance of having a strong identity and brand. I’ve tried explaining it to many self-employed business owners, and sadly as hard as one can try, the do-it-yourself business owners are the hardest to get through to. Graphic design is something that many people think they can do on their own, and don’t realize they can’t. I hire accountant because they know what they’re doing. Why don’t you hire a good designer for their expertise? I think it’s a huge issue, especially in the photographer realm. Seth Godin has a great blog entry that explains how to work with a designer/brander.

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