A new blog in the photography industry as emerged. An Art Producer’s Perspective. Definitely one to RSS.
Just read an post of hers that got me thinking: The Age of Social Media. The world of web 2.0 is here. Right now it is on the verge of blowing up. Advertising is moving in this direction, but most agencies and clients don’t quite get it yet. Just wait, in the next 6 months to a year, you will see huge shift in the advertising world. We are already seeing it. Viral content. Blogs. YouTube. Flickr. Facebook. Myspace. etc. Myspace and Facebook are household names. They’re being referenced in movies. Blogging and having a blog is a part of pop culture’s vocabulary. Most hip companies have one. All that to say, I think the people who grasp the concept and utilize it will reap the benefits. After all, most big clients will be shifting their advertising dollars in that direction.
The ad agency Modernista! has definitely grabbed onto this movement. They integrate a lot of the major web 2.0 venues into their website. (besides the fact that the design is a bit of an overload, the idea is there.)
I’m planning on shifting my website to a web 2.0 format. All html/css driven. I think flash is slowly fading. People stealing images? People will do it regardless if it’s right clicking and downloading an image or snapping a screen shot if it’s flash. That just means we have to be ahead and use alternative methods of protecting our images where it’s necessary.
What about you? Are you ahead of the curve? Where are you in the digital 2.0 world?