ABS: in my book is Always Be Shooting(Not, Anti-lock Brake System). I think this is highly important in any creative business, especially photography. Honing your craft takes time, as it is a process and a journey. The more you shoot, the more you develop your skills. I think it's a good idea to always be shooting your own work. My theory in this relativity is that if you are always shooting for yourself you will always be progressing. I learn new things every time I shoot. I'm not talking about shooting just for the sake of shooting, but if you are always pushing yourself, pushing your boundaries, creativity, lighting techniques, etc., you are growing, and that is what this business is all about. All in All, if you're shooting for yourself, every time you click the button you are expanding your eye, and photographic instincts. By shooting more, you also begin to discover what it is you really love to shoot, along with developing more of a Vision and Style. Vision and Style are the most important elements, and if you're always shooting, you're always refining those them. Photography is all about your "Eye" and what you see.
Shooting for yourself can be whatever you want it to be, and that's the beauty of this business. I feel like this career is a bit of a choose your own adventure book. In reality, you're going to get hired for what you show in your portfolio in both style and content. If you want to shoot a certain type of work you need to show that you can do that, but better yet how can you do it differently than everyone else? The best way to go about it is to shoot it for yourself and put it in your book. The idea is to focus on what you love to shoot and build a business around that.
For me, it took me a few years to really figure out what aspect of photography I loved, and I'm still discovering new things, but I've focused my passions within photography to travel, lifestyle, a bit of lifestyle fashion, and a bit of a new endeavor: editorial/celebrity portraiture. Over the last couple years, I've really began to push my capabilities within each category by testing. "Testing" is what we call setting up and shooting for your portfolio. They can be simple, and they can be involved. Depend on what you shoot/want to shoot. Over the last year, my tests have become more production elaborate, involving Hair, Makeup, Styling, Models, Locations, etc. (More to come on testing) Creating higher production value images is what is needed in the realm of Advertising and Editorial photography. Now my tests are less frequent, but more involved, but I'm always planning the next one.
The goal is to always be shooting whether you're doing paid jobs or not. Developing your eye, and capabilities only comes from doing it constantly. On top of that, it fills that creative desire that you may not always get by shooting the paid jobs. Eventually the two will converge if you market what you love to shoot and people hire you for that.
Thanks Nick. This is really good to hear at the moment.
Thanks for remembering what it’s like to be starting out. Cheers.
well said!
Well said indeed. You have to keep shooting. This is what keeps you out of the rut some folks get stuck in. I like to go on photo retreats, even if it’s just for a day, by myself or with fellow photographers. They always leave me motivated and hungry for more.
You are awesome. Thanks for sharing your insight, wisdom, and passion.
Great post. Thank you for the insight!
The format, however, is difficult to read. I love reading your blog, but the font is small and the paragraphs are long. When combined, it makes it very hard to read… I keep losing my place. If you look at newspapers, you will see shorter paragraphs and bigger fonts. Not to mention spaced out letters.
[...] solving is what this job is all about. I love to shoot my own work as much and as often as I can, (ABS Theory). It keeps you sharp and Expands Your Default. I pulled some friends together and drove to the [...]
Great post. I found what I enjoyed, but someone who was a creative director told me I should shoot different…. and so I did, but I did not enjoy doing it and got burnt out.
Now I’m going back to what I enjoyed…and boy do I enjoy shooting what I like shooting!
[...] be shooting (ABS) is a nice post by the very talented photographer Nick Onken, that claims, that in order to evolve (expanding your [...]
Based on Nick´s ABC Theory I strongly believe creativity should be flowing in our blood…. to think, to see, and to sense our shots.
[...] but feel a cosmic connection to via our backgrounds of design and photography, refers to this as ABS Theory (Always Be Shooting), which I think is quite clever. I have followed Nick largely through his [...]
[...] first, photographer second. 2. Hone your craft daily and learn from others who do it right. I love Nick Onken’s ABS theory – Always Be Shooting. As with any art or discipline, active practice is the best way to make [...]
[...] This shoot was done when I bought my Mamiya 645af which is my main camera. Any time I have an idea about lighting, location, or wardrobe I grab a subject and go out to do some testing (aka practicing). Nick Onken, a photog whose blog I follow regularly, did a blog post a while back about how you should always be shooting to further push your creativity and expand/hone your vision as an artist. You can find the post here. [...]
[...] first heard this in a more formalised way through Nick Onken’s post, and it struck a little chord with me. Really, it’s pretty simple. Like all things, if you [...]
Abs theory.. Tiptop
[...] yourself as possible. Test, test, test! Nick Onken wrote a great post about this subject on his ShopTalk blog. He calls it Always Be Shooting, or his ABS Philosophy. Also here is a great interview with [...]
[...] I’ve always been an advocator of shooting your own work all the time for many reasons. (see ABS theory) The best reason is to create branding images that resonate with your personal photographic vision. [...]
[...] The tighter you hone your visual style and get it out there in the world and show the capability of handling a big production in a thorough manner, the more marketable you become. ABS theory! [...]