Comments on: The Importance of Branding… http://nickonken.com/blog/2008/09/the-importance-of-branding.html Nick Onken's Blog Mon, 20 May 2013 03:22:06 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: New Branding at Christopher Kilkus Photography http://nickonken.com/blog/2008/09/the-importance-of-branding.html/comment-page-1#comment-2188 New Branding at Christopher Kilkus Photography Mon, 30 Apr 2012 16:53:49 +0000 http://205.186.128.244/blog/2008/09/the-importance-of-branding.html#comment-2188 [...] you are interested in the importance of branding as a photographer, Nick Onken wrote a good post on the subject a while [...] [...] you are interested in the importance of branding as a photographer, Nick Onken wrote a good post on the subject a while [...]

]]> By: Branding Gone Basic : nick onken shoptalk http://nickonken.com/blog/2008/09/the-importance-of-branding.html/comment-page-1#comment-2106 Branding Gone Basic : nick onken shoptalk Tue, 13 Mar 2012 03:47:33 +0000 http://205.186.128.244/blog/2008/09/the-importance-of-branding.html#comment-2106 [...] read any of my posts on branding, you’ll see that I’m a big believer in the importance of it. It’s a key component to a business and once you realize that for yourself you’ll be [...] [...] read any of my posts on branding, you’ll see that I’m a big believer in the importance of it. It’s a key component to a business and once you realize that for yourself you’ll be [...]

]]> By: Finding my brand http://nickonken.com/blog/2008/09/the-importance-of-branding.html/comment-page-1#comment-1440 Finding my brand Fri, 05 Nov 2010 17:08:27 +0000 http://205.186.128.244/blog/2008/09/the-importance-of-branding.html#comment-1440 [...] around that. I’m a student at heart and have taken a lot of tips from Nick Onken and his blog posts on branding and the importance of it. I’ve also watched adjustments that guys like Jeremy [...] [...] around that. I’m a student at heart and have taken a lot of tips from Nick Onken and his blog posts on branding and the importance of it. I’ve also watched adjustments that guys like Jeremy [...]

]]> By: Taking One Step Forward: Consultants and Branding http://nickonken.com/blog/2008/09/the-importance-of-branding.html/comment-page-1#comment-1332 Taking One Step Forward: Consultants and Branding Thu, 19 Aug 2010 02:05:55 +0000 http://205.186.128.244/blog/2008/09/the-importance-of-branding.html#comment-1332 [...] at one point!). Fellow photographer and a regular source of inspiration, Nick Onken, has detailed the importance of branding several times and has even gone through the trouble to show the process [...] [...] at one point!). Fellow photographer and a regular source of inspiration, Nick Onken, has detailed the importance of branding several times and has even gone through the trouble to show the process [...]

]]> By: juan luis http://nickonken.com/blog/2008/09/the-importance-of-branding.html/comment-page-1#comment-1014 juan luis Thu, 11 Mar 2010 19:10:46 +0000 http://205.186.128.244/blog/2008/09/the-importance-of-branding.html#comment-1014 casey templeton knows a thing or two about branding himself http://blog.caseytempleton.com/photography/2010-self-promo/ casey templeton knows a thing or two about branding himself

http://blog.caseytempleton.com/photography/2010-self-promo/

]]> By: Michael Aaron http://nickonken.com/blog/2008/09/the-importance-of-branding.html/comment-page-1#comment-917 Michael Aaron Mon, 15 Feb 2010 19:33:40 +0000 http://205.186.128.244/blog/2008/09/the-importance-of-branding.html#comment-917 Sorry for digging up an old post, but I'm trying to learn about branding as I move along in this world. Definitely not underrated by me, but definitely under-understood. :) Sorry for digging up an old post, but I’m trying to learn about branding as I move along in this world. Definitely not underrated by me, but definitely under-understood. :)

]]> By: J.J. http://nickonken.com/blog/2008/09/the-importance-of-branding.html/comment-page-1#comment-509 J.J. Mon, 19 Jan 2009 16:52:38 +0000 http://205.186.128.244/blog/2008/09/the-importance-of-branding.html#comment-509 Great post Nick. I see this everywhere. Often, great photographers don't get the clients they want or could simply because they lack the understanding of branding and executing a sound marketing plan that coincides with it. I find it quite interesting that you and many other formally trained "graphic designers" have turned towards photography and become even more successful than trained photographers. Jeremy Cowart comes to my mind right away. It has a lot to do with understanding or the drive to understand the business of photography and branding. As designers you've done it, so asking yourself those questions come commonplace. As I venture out on my own, I'm constantly realizing how important the business side is. Success seems to come moreso by what's happening on the business end. Don't get me wrong, you have to have a great product and take great images but you better have the branding/marketing end well executed or people won't know you or care to. Great post Nick. I see this everywhere. Often, great photographers don’t get the clients they want or could simply because they lack the understanding of branding and executing a sound marketing plan that coincides with it.
I find it quite interesting that you and many other formally trained “graphic designers” have turned towards photography and become even more successful than trained photographers. Jeremy Cowart comes to my mind right away. It has a lot to do with understanding or the drive to understand the business of photography and branding. As designers you’ve done it, so asking yourself those questions come commonplace. As I venture out on my own, I’m constantly realizing how important the business side is. Success seems to come moreso by what’s happening on the business end. Don’t get me wrong, you have to have a great product and take great images but you better have the branding/marketing end well executed or people won’t know you or care to.

]]> By: Jamie http://nickonken.com/blog/2008/09/the-importance-of-branding.html/comment-page-1#comment-508 Jamie Sat, 13 Sep 2008 21:03:41 +0000 http://205.186.128.244/blog/2008/09/the-importance-of-branding.html#comment-508 Thanks Nick! Very helpful. I've always wondered how much to invest in myself on branding. Keep the inspiration coming. Thanks Nick! Very helpful. I’ve always wondered how much to invest in myself on branding. Keep the inspiration coming.

]]> By: Gary http://nickonken.com/blog/2008/09/the-importance-of-branding.html/comment-page-1#comment-507 Gary Fri, 12 Sep 2008 12:30:20 +0000 http://205.186.128.244/blog/2008/09/the-importance-of-branding.html#comment-507 Nick Thanks for pushing the branding idea here. Like yourself, I worked for many years as a graphic designer and art director - much of that time for a lifestyle apparel brand. I think what a lot of people summarize as branding is not completely accurate. Most think it's their visual representation such as a logo and colors that match their letterhead and business cards. But it's far deeper than that. It's about looking at the industry you're in and understanding where you fit within it and then representing that in your marketing efforts. Branding transcends the visual styles and is part of the way you approach your business. It's the way you answer email, the way you speak to clients, the way you show up on set. Branding is you so it pays to spend some time thinking about how others see your brand. Thanks again for the post and all the great info you share. Nick
Thanks for pushing the branding idea here. Like yourself, I worked for many years as a graphic designer and art director – much of that time for a lifestyle apparel brand.
I think what a lot of people summarize as branding is not completely accurate. Most think it’s their visual representation such as a logo and colors that match their letterhead and business cards. But it’s far deeper than that. It’s about looking at the industry you’re in and understanding where you fit within it and then representing that in your marketing efforts. Branding transcends the visual styles and is part of the way you approach your business. It’s the way you answer email, the way you speak to clients, the way you show up on set. Branding is you so it pays to spend some time thinking about how others see your brand.
Thanks again for the post and all the great info you share.

]]> By: nickonken http://nickonken.com/blog/2008/09/the-importance-of-branding.html/comment-page-1#comment-506 nickonken Tue, 09 Sep 2008 12:34:14 +0000 http://205.186.128.244/blog/2008/09/the-importance-of-branding.html#comment-506 Christoph, Branding is a very underrated concept, and it's hard to convey that to people that aren't formally educated in design and advertising. It is SO much of a subconscious thing that unless you're tuned into it you don't realize it's impact. Christoph, Branding is a very underrated concept, and it’s hard to convey that to people that aren’t formally educated in design and advertising. It is SO much of a subconscious thing that unless you’re tuned into it you don’t realize it’s impact.

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