Found this over at ISO50, Scott Hanson’s blog. It’s very fascinating to hear the process that went into making the Obama Logo. More importantly, I think it is a great insight into the branding process at high levels. It goes to show you how important branding is, and what goes into it. In these videos Sol Sender walks us through the creative process that they went through to create the Obama logo. Even as simple an iconic logo can be, we don’t realize how much work goes into creating them.
Check out this 2 part video. The first part is about 8 minutes, and the second part is about 5 minutes.
Love this post. Thanks Nick
Great videos. Hats off to the graphic design creatives, I admire your talents. The obama logo-they hit the ball out of the park.
Here is my attempt at obama logo
http://www.flickr.com/photos/stikman/3000999507/
Thanks for these links Nick, very cool
CG
The good thing about your information is that it is explicit enough for students to grasp. Thanks for your efforts in spreading academic knowledge.
thanks for sharing the post.
“A logo doesn’t work unless it stands for something real.” Powerful words.
I loved seeing the conceptual framework for logo creation. Incredible.