Twitter- A brand extension

January 07 2009

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If you haven't checked out Twitter, it's a little web status update app that has evolved and blown up over the last year. Now businesses are catching on, and using it as a brand extension to reach customers and clients with new and interesting things that they're doing and even some insider information. A great little communication tool. Obama and Hilary have twitter accounts, so it was great to follow them through the race.

On the personal side, I've used twitter to communicate with my friends in an ongoing conversation which has been quite fun.

I've managed and decided to combine the two, so if you're following me, I usually drop links to new work, blog posts, when I need help with an occasional shoot, or interesting photography related topics, funny videos etc. I also drop some personal comments, sans TMI violations.

That said, what you put out is your thing. Some people complain about not wanting other people to know their business, but if that's the case, then don't put the business you don't want people knowing out there. Simple as that. It's also good to think what you want to project in your tweets if indeed you are using it as a brand extension.

Follow me if you like here: http://twitter.com/nickonken or if you don't want to, then don't.

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