Comments on: Shoot Vertical, Not Lateral.

By: Twitter Weekly Updates for 2010-04-18 | Joshua Hodge Photography - Photo Blog

Sun, 18 Apr 2010 13:52:02 +0000

[...] http://nickonken.com/blog/2010/04/shoot-vertical-not-lateral.html [...]

By: gee

gee — Sun, 18 Apr 2010 02:51:06 +0000

OOooo i really like what you wrote in the last paragraph. Thanks Nick!

By: Nick Keating

Nick Keating — Sun, 18 Apr 2010 02:00:55 +0000

Thanks for the advice @ Nick and Thatcher. It seems like the best thing to do as a photographer is shooting the style that makes you happy but incorporating it in ways you think might grab and inspire the client.

By: nickonken

nickonken — Fri, 16 Apr 2010 14:38:10 +0000

@nickK_I don’t think we can really know that, but we can shoot what we may think is a higher level creative than what you see that they already produce. Higher level means higher production value and concepting. Better models, Locations, wardrobe, etc.

A lot of times, art directors will actually look at photographer’s work and create ideas from their work.

By: Thatcher Dorn

Thatcher Dorn — Wed, 14 Apr 2010 19:03:37 +0000

That’s a great point! I know you come from a graphic design background, as do I, which helps me understand what your talking about. I was working for an ad agency for about 3 years as a designer. During the creative process of coming up with ideas, one of the things that I and the copywriter would do is search for photos that related to our concept. And every so often we would find THAT photo that not only related to our concept but had that visual aesthetic. I remember the energy around the creative department if someone found a great new photographer. iStock is good some things, but not high-end conceptual images.

To Nick K. – If you had the creative freedom to shoot any thing you wanted for a lifestyle shoot, what would YOU shot? Bring your style into and make it the best image that fits you as a photographer. I think it’s all that (model, location ,production…). Everything has to be dialed in. The sum of one part cannot be greater than the whole.

By: Nick Keating

Nick Keating — Wed, 14 Apr 2010 15:25:51 +0000

Great post Nick. When we shoot to reach a certain demographic or client though, how do we know what that client aspires to? How do we know what imagery is strongly desired by that client, especially if it’s one we’ve had no experience with? When producing a higher level image, does it come down to better location, subject matter, production value etc?

By: Marina Miller

Marina Miller — Wed, 14 Apr 2010 14:50:02 +0000

I love that you know how to put all this into words. Thanks for sharing! Inspired for sure.

By: Rick Wenner

Rick Wenner — Wed, 14 Apr 2010 14:25:23 +0000

Right on Nick. This is something that I’ve been working hard to do since I started pursuing a career in photography (3 yrs ago). As I show work that will hopefully draw in my dream clients, I am still getting more work based on my style of work. It works both ways.