Comments on: The Quality & Diversity of Your Product http://nickonken.com/blog/2011/01/the-quality-diversity-of-your-product.html Just another WordPress weblog Thu, 17 May 2012 05:15:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Brandon D http://nickonken.com/blog/2011/01/the-quality-diversity-of-your-product.html/comment-page-1#comment-1614 Brandon D Mon, 28 Feb 2011 06:37:40 +0000 http://nickonken.com/blog/?p=1024#comment-1614 It's posts like these that make me hope that you never quit blogging. In my previous career, I eventually realized that a large part of my success was due to the fact that I had a quality product. I think we loose sight of that every once in a while, so I appreciate that you took the time to remind us of this simple yet powerful principle. It's amazing how much it helps to put ourselves in the shoes of our consumers/viewers... It’s posts like these that make me hope that you never quit blogging. In my previous career, I eventually realized that a large part of my success was due to the fact that I had a quality product. I think we loose sight of that every once in a while, so I appreciate that you took the time to remind us of this simple yet powerful principle. It’s amazing how much it helps to put ourselves in the shoes of our consumers/viewers…

]]> By: Chris http://nickonken.com/blog/2011/01/the-quality-diversity-of-your-product.html/comment-page-1#comment-1608 Chris Fri, 11 Feb 2011 18:39:21 +0000 http://nickonken.com/blog/?p=1024#comment-1608 great shots.. the next best thing to film is alien skin exposure. I think you mentioned it maybe 2 years ago, been using it since and love it, film just feels so much more alive.. great shots..
the next best thing to film is alien skin exposure.
I think you mentioned it maybe 2 years ago, been using it since and love it, film just feels so much more alive..

]]> By: Silly Coop http://nickonken.com/blog/2011/01/the-quality-diversity-of-your-product.html/comment-page-1#comment-1587 Silly Coop Sat, 29 Jan 2011 09:46:29 +0000 http://nickonken.com/blog/?p=1024#comment-1587 cool cool

]]> By: Erik http://nickonken.com/blog/2011/01/the-quality-diversity-of-your-product.html/comment-page-1#comment-1586 Erik Thu, 27 Jan 2011 21:34:48 +0000 http://nickonken.com/blog/?p=1024#comment-1586 Interesting to see you come to the exact opposite conclusion I have. These last few years I've realized that the quality of the product is nearly irrelevant. As long as the quality is close to your peers, all that matters is marketing and networking. The work is just the conversation starter (because showing up with an empty folder would seem odd). Interesting to see you come to the exact opposite conclusion I have. These last few years I’ve realized that the quality of the product is nearly irrelevant. As long as the quality is close to your peers, all that matters is marketing and networking. The work is just the conversation starter (because showing up with an empty folder would seem odd).

]]> By: Claudia Hung http://nickonken.com/blog/2011/01/the-quality-diversity-of-your-product.html/comment-page-1#comment-1582 Claudia Hung Wed, 26 Jan 2011 21:44:15 +0000 http://nickonken.com/blog/?p=1024#comment-1582 Funny because I just wrapped up the book 22 Immutable Laws of Marketing by Al Ries and Jack Trout which argues that there's a misconception that the better product wins in a prospects (in our case, the clients') minds. This is not to undermine quality or the fact that we should always strive to improve quality but it goes into several case studies to show that being better does not mean you will win or standout among your competition (from a marketing stand point). Their case in point: Who was the first person to fly solo across the Atlantic? Easy, Charles Lindbergh. Who was the second? Err... .. .. . Bert Hinkler was a better pilot than Charles- he flew faster and he consumed less fuel. According to the book, positioning yourself FIRST at something (e.g. Kanye's G.O.O.D. Friday) as well as specializing (i.e. NOT diversifying) are common traits of strong, successful brands. Food for thought of course :) c. Funny because I just wrapped up the book 22 Immutable Laws of Marketing by Al Ries and Jack Trout which argues that there’s a misconception that the better product wins in a prospects (in our case, the clients’) minds. This is not to undermine quality or the fact that we should always strive to improve quality but it goes into several case studies to show that being better does not mean you will win or standout among your competition (from a marketing stand point).

Their case in point: Who was the first person to fly solo across the Atlantic? Easy, Charles Lindbergh.
Who was the second? Err… .. .. .
Bert Hinkler was a better pilot than Charles- he flew faster and he consumed less fuel.

According to the book, positioning yourself FIRST at something (e.g. Kanye’s G.O.O.D. Friday) as well as specializing (i.e. NOT diversifying) are common traits of strong, successful brands.

Food for thought of course :)

c.

]]> By: Tweets that mention The Quality & Diversity of Your Product : nick onken shoptalk -- Topsy.com http://nickonken.com/blog/2011/01/the-quality-diversity-of-your-product.html/comment-page-1#comment-1581 Tweets that mention The Quality & Diversity of Your Product : nick onken shoptalk -- Topsy.com Wed, 26 Jan 2011 21:08:54 +0000 http://nickonken.com/blog/?p=1024#comment-1581 [...] This post was mentioned on Twitter by Nick Onken and photo blog feeds, photo feeds. photo feeds said: After a few conversations lately, in conjunction with the Make Better Pictures & Show the Right People talk I g... http://bit.ly/f1epku [...] [...] This post was mentioned on Twitter by Nick Onken and photo blog feeds, photo feeds. photo feeds said: After a few conversations lately, in conjunction with the Make Better Pictures & Show the Right People talk I g… http://bit.ly/f1epku [...]

]]> By: Alan Matthews http://nickonken.com/blog/2011/01/the-quality-diversity-of-your-product.html/comment-page-1#comment-1580 Alan Matthews Wed, 26 Jan 2011 20:53:01 +0000 http://nickonken.com/blog/?p=1024#comment-1580 "How often do photographers think of their work as a product? Do you ever look at your work as a whole, analyze it, and figure out where you can improve and diversify?" - Yes. Constantly. I'm never satisfied with where I am and strive to make better pictures. “How often do photographers think of their work as a product? Do you ever look at your work as a whole, analyze it, and figure out where you can improve and diversify?” – Yes. Constantly. I’m never satisfied with where I am and strive to make better pictures.

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