After a few conversations lately, in conjunction with the Make Better Pictures & Show the Right People talk I gave in Portland a couple weeks ago, really has drove this point home to me. In the end, it comes down to having a great product/content.
We attended a Creative Minds Salon last night at the Soho House, and was fairly disappointed to say the least. It was a lot of hot air talking about “influencers” and brands. I can’t even say I walked away with any new information of value. What it did help me to do was confirm in my head that it comes down to creating a great product, or content. Not that I didn’t know this before, but it’s sure making me realize that through out all the noise these days, the better product wins. Great successful companies listen to their consumers and strive to make their product/service better and better. Something worth talking about and spreading.
How often do photographers think of their work as a product? Do you ever look at your work as a whole, analyze it, and figure out where you can improve and diversify? I feel like I’m constantly doing this to grow, expand, and attract more potential clients. Making better pictures is about developing a better product. Learning to see better and better. Develop a style, but be a creator of content, and create a lot of it. If you’ve read Seth Godin’s book, Linchpin he talks about the idea of “shipping” pushing a product out the door, even if it’s not always ready. The point of “shipping” is to give yourself a deadline and level to live up to, which push you to create better quality. I just watched Kanye West’s MTV interview on his short film RUNAWAY, and one of the things he said was he started G.O.O.D. Fridays(where he put a new song up for download every friday), was to push himself to “Ship” a product and keep producing.
My point being, Keep producing better and better work, but analyze your work as a whole, and figure out where you need to improve, or add to your repertoires. Broaden your content, AKA your product.