Naturally if you’re read any of my posts on branding, you’ll see that I’m a big believer in the importance of it. It’s a key component to a business and once you realize that for yourself you’ll be much further along. You should always hire a trained designer/agency to develop your brand on the graphical side, but we all know that takes a good chunk of change. A brand development like mine can cost anywhere from $5-10K. There is a whole process behind the development and it’s unique to who you are. Its one of the most important things you can do for your business next to taking pictures. Perception is reality(in the visual branding sense), and that is what people take you for on a first impression. Unless you are a trained designer, you should never do your own brand. If you have that kind of cash to spend on developing your brand that’s awesome, and is a great investment, but you should also have shot for a few years and have a good sense of who you are as a photographer because that plays into your visual brand.
That said, I know how hard it is to come up with that kind of cash to hire a designer to create your brand during the first few years of your business. Trust me, I lived off of peanuts and ramen for the first few years of my photography journey because every penny I had went back into my business. Buying equipment ain’t cheap! That’s where your initial investment should reside because that directly makes you money, and you need to have a product before you can build a brand around it. My friends over at Brand Envy have just come out with a great solution for people starting out without the capital to invest in a custom brand package. It’s called BE by Brand Envy. It’s basically an e-commerce branding package where you can choose your design template, and logotype, etc and have a higher quality execution. The great thing about it is you can have a tight designed brand for a price range of $625-$2000, which is very affordable. It will be hands down better than anything the untrained eye. The drawback is the same as any template driven, you may not be the only one with that design.
Check out BE by Brand Envy’s packages here: http://bit.ly/BEbyBrandEnvy